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rumia6727
Mar 31, 2022
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So put a 'forward to a friend' option in your email. • It is now also a legal requirement for emails to include a company's registration number, country of registration and registered Email Database office address. 5. Test Test your emails in the following ways to improve success: • Subject lines - test sending emails in small batches with different subject lines to see how the open rates Email Database may differ. • Content - test that all the links (to your website, to unsubscribe etc.) are working before you send out the email, as well as the personalisation and dates and do a spell check. Always double check you are sending the email to the Email Database right database list. • Design - send a test email to various email accounts to see how they look eg Hotmail, Outlook, Blackberry. Most emails use HTML format. Unfortunately BlackBerry's and some Email Database mobile devices will not display your HTML emails properly. You may need to investigate creating text only versions of your emails for your dedicated BlackBerry/mobile users. You will also Email Database need to consider what they will see when they are directed to landing pages too. 6. Delivery Delivery rates of 90% are good. However, even if the recipients of your email have opted in and the email address is correct, your email is not guaranteed to be delivered. This could be because the network is busy, the Email Database destination server classes your email as spam, your ISP has black listed you, or a mailbox is full. Research shows that 15-20% of emails are typically bounced or spam blocked. You can improve Email Database deliverability by: • keeping your data clean and up to date by deleting unsubscribes from your lists and deleting undeliverable addresses • having double opt ins (ie a recipient puts their email address in twice) • avoiding spam phrases (as stated above, most email applications have a spam score system within them so that you can test if you have spam risks before sending) •
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